Things may perhaps have been much simpler a decade or two back. Companies, large or small, would approach an ad agency with a few creative ideas, and expect them to come out with something snazzy and convincing, that gets... . . .Read more

Customer service is an undeniably valuable part of any business strategy. The customer isn't always right (Oh, c'mon. You know that). And more often than not, that's why they do call you up. Because they need your help or... . . .Read more

It is hard enough running a business of your own. In many cases, freelancers and small business owners have to shed money from their pockets to provide services before they get paid. The logic is that you get paid for the... . . .Read more

It's now official. Netflix, which has been the leading video rental service in the US over the past few years, have decided to give their consumers the final slap. The word has been in the air for quite a while, and now... . . .Read more

You know what is the most efficient and reliable marketing tool for any company? Their customers. Most successful entrepreneurs identify that loyal customers are valuable, not just because they come back for more, but... . . .Read more

The online movie rental service, Netflix, recently came under much ire. The company's servers went out for a few hours, leaving customers movieless. And this too, just a week after they announced that they will be hiking... . . .Read more

Recently, Gina-Marie Cheeseman conducted a survey on Customre Service practices of Fortune 50 companies. She checked out how well consumers could contact the companies from their websites – through Facebook and... . . .Read more

We are too used to havina a phone around us the whole while – whether it is at work, home, or outdoors. And half our everyday communications happen over the phone. A call from home, a call from a valuable client or... . . .Read more