Company Background
Our Client is a leading provider of online instant win, bingo and entertainment branded online games in the UK. The operating company that manages the online bingo brand, pays out in excess of 2m a day or £75m a month in winnings and processes more transactions than the London Stock Exchange. The operating company wasawarded the Sunday Times #1 position for Tech track technology companies.
The company has created a broad portfolio that appeals to a much wider audience than traditional ‘card and table’ game casino players. We provide all the necessary games, back office systems, reporting and customer support to maintain and run a successful gaming channel.
The company is based in Regents Street London and have branch offices in Stoke on Trent and work with our group companies based in Barcelona and Malta. The company currently employs over 120 staff based at our Head Office in Regents Street along with over 40 staff working in our teams at Stoke On Trent and across the UK.
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Job Description
Purpose of Role: To maintain and grow the Customer Lifetime Value and deliver on the Fiscal target.
Responsibilities (Including & not limited to):
- Deliver annual marketing plan
- Ensure that all Retention initiatives dovetail into Acquisition (including and not limited to offers, promotions, branding and content)
- Ensure that Retention targets are met (including but not limited to):
o ROI
o Customer Lifetime Value
o Fiscal Target
o NGR
o Convert leads into sales
- Manage the team to ensure optimum efficiency
- Ensure all HR and personnel related requirements of the team are managed and administered
- Input into budgetary and fiscal planning process
- Report on KPI’s to Board
- Have an understanding of Technology constraints and work closely with technology where relevant to deliver new initiatives, project development requirements and bug fixes
- Work closely with customer support to ensure they are informed on all promotions and project delivery
- General and specific training as and when required by line management.
- To keep open and continual communications with line management and the teams around you with regard to workload and projects.
- To work on any other reasonable task requested by line management
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Reporting Relationships
Head of Retention Marketing
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Key Skills
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2 to 3 years of experience in online marketing
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Qualifications
PostGraduate
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Immigration Status
Only nationals entitled to work in the UK should apply
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Preferred Experience
- Management experience a plus
- Online marketing experience an advantage
- Online gaming experience an asset
- Marketing/Market research experience an advantage
- Min 2.2 Degree preferred
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